Redefine Dental & Aesthetics
According to our open methodology, this clinic scored 74.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #3 of 26 ranked clinics · Last checked: 17 September 2026
74.4/100
Positions by Rating Profile
- Overall Transparency & Trust#374.4/100
- Best for Expats#274.8/100
- Best for Dental Implants#270/100
- Best for Emergency Dental Care#279.3/100
- Best Price Transparency#450.2/100
- Best English-speaking Clinics#279.7/100
- Best for Families / Children#280.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Family-run practice in Durban North led by three Tularam family dentists, offering preventative, cosmetic, implant and paediatric dentistry with a published 24/7 WhatsApp emergency line.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 18.5 of 20 points.
- Medical Infrastructure: 13 of 15 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed Dr Nikhael Tularam: Director/Founder, Sedation and Pain Control; Dr Ashwin S. Tularam: Rehabilitative Dentist. [s1] | 2/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Services and a payment-options page exist but no concrete prices or ranges are shown. [s1] | 0/3 |
| ✗ | Cleaning price listed Dedicated pricing page only lists third-party financing loan amounts, not treatment prices [redefine-dental-aesthetics-deepen] | 0/2 |
| ✗ | Filling price listed Same pricing page; no filling price [redefine-dental-aesthetics-deepen-6] | 0/2 |
| ✗ | Crown price listed Restorative Dentistry page (CEREC crowns) has no price [redefine-dental-aesthetics-deepen-2] | 0/2 |
| ✗ | Implant price listed Implant Dentistry page has no price [redefine-dental-aesthetics-deepen-3] | 0/2 |
| ✗ | Consultation price listed No consultation price or free-consult statement anywhere [redefine-dental-aesthetics-deepen-7] | 0/2 |
| ✗ | X-ray / imaging price listed No X-ray/imaging price found [redefine-dental-aesthetics-deepen-8] | 0/2 |
Reputation & Reviews
18.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06: 191 five-star, 0 four-star, 1 three-star, 1 two-star, 3 one-star. The buckets sum to 196, matching the 196 in the place-page header exactly, and the weighted mean 4.913 reproduces the published 4.9. [gmp1] | 6/6 |
| ◐ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmp1] | 2/3 |
| ✓ | Review recency The newest review visible is 4 weeks old, which proves the within-3-months bucket and no better. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 3/3 |
| ✓ | Clinic responds to reviews The owner replies to Google reviews: 6 of the 14 reviews read carry an owner reply, 1 of them recent (within the last 12 months), the latest reply dated 2026-04-24. [redefine-dental-aesthetics-deepen-18] | 2/2 |
| ✓ | No recurring complaints No repeated complaint theme appears in the visible sample. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns Histogram shape, spread of wording and dates, and reviewer-account variety show no sign of manipulation. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | Active Facebook presence Facebook page linked from the contact page [redefine-dental-aesthetics-deepen-9] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing; the clinic's own website has no TripAdvisor link [redefine-dental-aesthetics-deepen-15] [redefine-dental-aesthetics-deepen-16] | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic as "Redefine Dental" at the clinic's own address [redefine-dental-aesthetics-deepen-17] | 0.5/0.5 |
Medical Infrastructure
13 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Digital X-rays documented on the services page [redefine-dental-aesthetics-deepen-10] | 2/2 |
| ✓ | CBCT (3D imaging) 3D imaging documented alongside digital X-rays on the services page [redefine-dental-aesthetics-deepen-11] | 2/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics Invisalign and ClearCorrect. [s1] | 2/2 |
| ✓ | Oral surgery Oral Surgery Consultation is a selectable concern on the booking form [redefine-dental-aesthetics-deepen-12] | 2/2 |
| ✓ | Pediatric dentistry [s1] | 1.5/1.5 |
| ✓ | Emergency care "we accommodate emergency dental cases"; 24/7 emergency line via WhatsApp. [s1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available 24/7 emergency WhatsApp line. [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Real online appointment-booking form with detailed treatment/concern selection [redefine-dental-aesthetics-deepen-5] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Saturday hours published (8 AM-1 PM) [redefine-dental-aesthetics-deepen-13] | 1.5/1.5 |
AI & Search Visibility
7 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist South Africa", "English speaking dentist South Africa", "dental implants South Africa", "emergency dentist South Africa", "South Africa dental clinic for expats".
| ✓ | Mentioned for: best dentist South Africa Page titled "Best Dentist Durban North | Redefine Dental & Aesthetics" ranks for this query. [sqa] | 1/1 |
| ✗ | Mentioned for: English speaking dentist South Africa Not visible among top results for this canonical query, 2026-09-04. [sqb] | 0/1 |
| ✗ | Mentioned for: dental implants South Africa Not visible among top results for this canonical query, 2026-09-04. [sqc] | 0/1 |
| ✓ | Mentioned for: emergency dentist South Africa Search summary: "equipped to handle a variety of dental emergencies 24/7." [sqd] | 1/1 |
| ✗ | Mentioned for: South Africa dental clinic for expats Not visible among top results for this canonical query, 2026-09-04. [sqe] | 0/1 |
| ✓ | Structured data on website WebPage/Organization JSON-LD present [redefine-dental-aesthetics-deepen-14] | 1.5/1.5 |
| ✓ | Google indexing quality redefinedental.co.za holds 8 of 10 results (restorative, geriatric, team, services, contact, patient-experience, cosmetic) behind only Waze and WhatClinic; substituted for houghton-dental, which has no backing research file (twin-site card, out of scope for this pass) (web search 2026-09-07) [giq1] | 2/2 |
| ✓ | Dedicated service pages Multiple individual treatment pages beyond the services index [redefine-dental-aesthetics-deepen-4] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Nikhael Ashwin Tularam [s1] [reg1] [redefine-dental-aesthetics-hpcsa-dp0105759] | Director & Founder; Sedation and Pain Control | DP 0105759 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
| Saijal Hariparsad Tularam [s1] [reg2] [redefine-dental-aesthetics-hpcsa-dp0103322] | Director & Founder | DP 0103322 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
| Ashwin Shaikchund Tularam [s1] [reg3] [redefine-dental-aesthetics-hpcsa-dp0047767] | Rehabilitative Dentist | DP 0047767 | Registration number with the HPCSA, South Africa’s statutory council for health professions; active on its public iRegister, which records a primary dental degree obtained outside South Africa (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://redefinedental.co.za/ |
|---|---|
| Phone | 031 823 9139 |
| Google Maps | Map listing |
| Address | 55 Hinton Grove, Virginia, Durban North, 4051, South Africa |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://redefinedental.co.za/ | Clinic name, address, phone, dentist names/roles, services, emergency line, English version | 2026-09-04 |
| sqa | search:best dentist Durban | AI/search visibility scout — appears as top result for "best dentist Durban" (page titled for Durban North) | 2026-09-04 |
| sqd | search:emergency dentist Durban | AI/search visibility scout — appears among "emergency dentist Durban" results | 2026-09-04 |
| reg1 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister entry for Nikhael Ashwin Tularam, Durban Metro 4001, ACTIVE | 2026-09-04 |
| reg2 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister entry for Saijal Hariparsad, Durban 4051, ACTIVE | 2026-09-04 |
| reg3 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister entry for Ashwin Shaikchund Tularam, Durban Metro 4051, ACTIVE (Foreign) | 2026-09-04 |
| gmp1 | https://www.google.com/maps/place/Redefine+Dental+and+Aesthetics/@-… | Live Google Maps place page: rating, review count, star histogram, review dates, owner replies, pin coordinates | 2026-09-06 |
| sqb | search:English speaking dentist Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| sqc | search:dental implants Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| sqe | search:Durban dental clinic for expats | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| giq1 | search:"Redefine Dental" Aesthetics Durban | redefinedental.co.za holds 8 of 10 results (restorative, geriatric, team, services, contact, patient-experience, cosmetic) behind only Waze and WhatClinic; substituted for houghton-dental, which has no backing research file (twin-site card, out of scope for this pass) | 2026-09-07 |
| redefine-dental-aesthetics-deepen | https://redefinedental.co.za/pricing-and-payment-options/ | Page covers medical-aid claim codes and two financing partners (MediFin R10,000-R250,000; First Health Finance R5,000-R60,000 loans) with no per-treatment prices for cleaning or any other procedure | 2026-09-17 |
| redefine-dental-aesthetics-deepen-2 | https://redefinedental.co.za/restorative-dentistry/ | Page describes CEREC same-day crowns in detail with no price figures | 2026-09-17 |
| redefine-dental-aesthetics-deepen-3 | https://redefinedental.co.za/implant-dentistry/ | Page describes the implant process and the dentist's credentials with no price figures | 2026-09-17 |
| redefine-dental-aesthetics-deepen-4 | https://redefinedental.co.za/services/ | Sitemap confirms separate URLs for clearcorrect-clear-aligners, comprehensive-geriatric-dentistry, ems-guided-biofilm-therapy, cosmetic-dentistry, implant-dentistry, invisalign-clear-aligners, paediatric-dentistry, restorative-dentistry, philips-zoom-teeth-whitening | 2026-09-17 |
| redefine-dental-aesthetics-deepen-5 | https://redefinedental.co.za/contact-us/ | 'Get Appointment - Make your appointment' form with 19 selectable treatment concerns (General Consultation, Dental Implant, Oral Surgery Consultation, etc.), not a generic enquiry box | 2026-09-17 |
| redefine-dental-aesthetics-deepen-6 | https://redefinedental.co.za/pricing-and-payment-options/ | Pricing page has no per-treatment prices; restorative-dentistry page (fillings/CEREC crowns) also carries no prices | 2026-09-17 |
| redefine-dental-aesthetics-deepen-7 | https://redefinedental.co.za/pricing-and-payment-options/ | Pricing page ends with 'BOOK YOUR CONSULTATION' with no stated fee or free-consultation offer | 2026-09-17 |
| redefine-dental-aesthetics-deepen-8 | https://redefinedental.co.za/services/ | Services page mentions 'digital X-rays to 3D imaging' as technology used, with no price | 2026-09-17 |
| redefine-dental-aesthetics-deepen-9 | https://redefinedental.co.za/contact-us/ | Contact page links to https://www.facebook.com/redefinedental | 2026-09-17 |
| redefine-dental-aesthetics-deepen-10 | https://redefinedental.co.za/services/ | 'From digital X-rays to 3D imaging, we utilise the latest advancements to provide top-quality care.' | 2026-09-17 |
| redefine-dental-aesthetics-deepen-11 | https://redefinedental.co.za/services/ | 'From digital X-rays to 3D imaging, we utilise the latest advancements to provide top-quality care.' (distinct from the CEREC intraoral optical scanner described separately on the restorative-dentistry page) | 2026-09-17 |
| redefine-dental-aesthetics-deepen-12 | https://redefinedental.co.za/contact-us/ | Appointment form 'Main Dental Concern Treatment' dropdown includes 'Oral Surgery Consultation' alongside Root Canal, Emergency Dental Care, TMJ, Dentures and Bridges | 2026-09-17 |
| redefine-dental-aesthetics-deepen-13 | https://redefinedental.co.za/pricing-and-payment-options/ | Footer: 'Open Hours Mon-Fri 08:00 - 16:30, Saturday 08:00 - 13:00' | 2026-09-17 |
| redefine-dental-aesthetics-deepen-14 | https://redefinedental.co.za/services/ | Page carries schema.org JSON-LD @graph with @type WebPage (and associated WebSite/Organization nodes) | 2026-09-17 |
| redefine-dental-aesthetics-deepen-15 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Redefine… | TripAdvisor autocomplete for the clinic's name: 12 results, none a Durban dental practice (top hit is an unrelated Cancun clinic) | 2026-09-29 |
| redefine-dental-aesthetics-deepen-16 | https://redefinedental.co.za/ | Clinic's homepage, read 2026-09-29 (236 KB), has no link to a TripAdvisor page | 2026-09-29 |
| redefine-dental-aesthetics-deepen-17 | https://www.whatclinic.com/dentists/south-africa/durban/redefine-de… | WhatClinic profile "Redefine Dental": 55 Hinton Grove, Virginia, Durban 4051, which is the clinic's own address | 2026-09-29 |
| redefine-dental-aesthetics-hpcsa-dp0047767 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0047767: Ashwin Tularam, Durban Metro 4051; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| redefine-dental-aesthetics-hpcsa-dp0105759 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0105759: Nikhael Tularam, Durban Metro 4001; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| redefine-dental-aesthetics-hpcsa-dp0103322 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0103322: Saijal Hariparsad, Durban 4051; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| redefine-dental-aesthetics-deepen-18 | https://www.google.com/maps?cid=16383811179339632432&hl=en | Google listing "Redefine Dental and Aesthetics" (Dental clinic; 55 Hinton Grove, Virginia, Durban, 4051, South Africa), read 2026-10-05 in 3 review orders (lowest-rated first, newest first, most relevant first): 4.9 from 197 reviews (1★ 3 / 2★ 1 / 3★ 1 / 4★ 0 / 5★ 192); 14 distinct reviews read, dated 2019-03-25 to 2026-09-15, 6 with an owner reply. | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | Read the clinic's Google listing on 2026-10-05 in 3 review orders (14 distinct reviews, dated 2019-03-25 to 2026-09-15; 4.9 from 197): owner replies true. |
| 2026-09-29 | Checked TripAdvisor's own search (no match) and re-read the clinic's website (no TripAdvisor link), and found the clinic's WhatClinic profile ("Redefine Dental") at its own address. Recorded: no TripAdvisor presence, present on WhatClinic. |
| 2026-09-29 | Corrected 2026-09-29: clinic responds to reviews now unverified: only 3 reviews were checked for owner replies. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's website (services, pricing-and-payment-options, implant-dentistry, restorative-dentistry and contact-us pages) and its Google listing. Recorded: a Facebook page, digital X-rays and 3D imaging, an oral-surgery consultation option on the booking form, a genuine online appointment form with nineteen selectable treatment concerns, Saturday hours, WebPage structured data and nine dedicated treatment pages. The dedicated pricing page covers financing loans and medical-aid claim codes but no per-treatment prices (cleaning, fillings, crowns, implants, consultations and X-rays are all unpriced). Still unverified: TripAdvisor and other-platform presence, and work with international patients. |
| 2026-09-06 | Checked by hand in a browser: Google Maps place page read live for rating, review count, star histogram, review recency, owner replies, complaint and manipulation reading and pin coordinates; clinic Facebook pages opened where needed; the five canonical visibility queries re-run as browser SERPs. |
| 2026-09-04 | Adversarial verification: the licence field for Dr Saijal Hariparsad Tularam carried explanatory prose ("registered under Hariparsad") that renders inside the Licence No. column. Moved to the note, which already stated the same fact; the registration number, ACTIVE status and Durban city were re-confirmed today against a complete HPCSA register download. |
| 2026-09-04 | Initial data collection for the South Africa Dental Transparency & Trust Index (Durban): verified via redefinedental.co.za, the five canonical AI-visibility queries, and the HPCSA iRegister. Google Maps fields not available — left for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.