Melrose Dental Studio
According to our open methodology, this clinic scored 68.3/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #6 of 26 ranked clinics · Last checked: 17 September 2026
68.3/100
Positions by Rating Profile
- Overall Transparency & Trust#668.3/100
- Best for Expats#667/100
- Best for Dental Implants#660.5/100
- Best for Emergency Dental Care#667/100
- Best Price Transparency#847.1/100
- Best English-speaking Clinics#672.5/100
- Best for Families / Children#569.9/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation/GA info found on own website (melrosedental.co.za).
Summary
Family and cosmetic dental studio in Birnam headed by Dr. Edwin Alberts. Services include implants, orthodontics, ceramic crowns/veneers, digital radiographs, whitening, oral hygiene and pediatric dentistry. Prices not published.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 17.5 of 20 points.
- AI & Search Visibility: 8 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website The clinic's website, melrosedental.co.za, loads with current content: treatment pages, team, gallery and contact details. [melrose-dental-studio-deepen-16] [s1] | 4/4 |
| ✓ | Dentist names listed The about page names Dr Edwin Alberts, dentist and practice principal. [melrose-dental-studio-deepen-17] [s1] | 3/3 |
| ✓ | Dentist specializations listed Dr Alberts: Bachelor of Dentistry (MEDUNSA) and a diploma in interceptive orthodontics, with CAD/CAM and facial aesthetics training. [melrose-dental-studio-deepen-17] [s1] | 2/2 |
| ✓ | Real clinic photos Genuine branded waiting-room photo on the clinic's own gallery page [melrose-dental-studio-deepen] | 2/2 |
| ✓ | Service list published The services page lists twelve treatments, each with its own page. [melrose-dental-studio-deepen-18] [s1] | 3/3 |
| ✓ | Clear contact details Two phone lines, e-mail, WhatsApp and an enquiry form on the clinic's site, matching its Google listing. [melrose-dental-studio-deepen-19] [melrose-dental-studio-deepen-20] [s1] | 2/2 |
| ✓ | English website version The whole website is in English. [melrose-dental-studio-deepen-16] [s1] | 2/2 |
| ✓ | Address and map published Blubird Shopping Centre, Cnr Atholl Oaklands Rd and Park Rd, with an embedded map on the contact page and a pin on the Google listing. [melrose-dental-studio-deepen-19] [melrose-dental-studio-deepen-20] [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes a price list. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/3 |
| ✗ | Cleaning price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
| ✗ | Filling price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
| ✗ | Crown price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
| ✗ | Implant price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
| ✗ | Consultation price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
| ✗ | X-ray / imaging price listed Neither the clinic's website (all pages read) nor its Facebook page or Google listing publishes this price. [melrose-dental-studio-deepen-16] [s2] [melrose-dental-studio-deepen-20] [s1] | 0/2 |
Reputation & Reviews
17.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-07 from the place page: 126 five-star, 0 four-star, 1 three-star, 2 two-star, 3 one-star. The buckets sum to 132, matching the 132 in the place-page header exactly, and the weighted mean 4.848 reproduces the published 4.8. [gmp1] | 5/6 |
| ◐ | Google review volume Read live on 2026-09-07 from the place-page header; the star histogram sums to the same figure. The card previously held 132, read on 2026-08-25 — the listing has not moved since. [gmp1] | 2/3 |
| ✓ | Review recency The newest review visible is 2 months old, which proves the within-3-months bucket and no better; the Newest sort does not open to automation in Maps, so the true newest review may be more recent than this. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. [gmp1] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to reviews on the Google listing: 1 of the 5 newest reviews answered, owner reply dated 2026-08-20 (read 2026-09-26). [melrose-dental-studio-gbp-2026-09-26] | 2/2 |
| ✓ | No recurring complaints No repeated complaint theme appears in the visible sample: all three reviews are five-star and none is critical. The unread negative tail is 3 one-star and 2 two-star ratings out of 132 — 3.8 per cent of the base. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns The 126/0/1/2/3 spread carries a real one-, two- and three-star tail, the three visible reviewers hold 42 (a Local Guide with 108 photos), 7 and 2 reviews of their own, their dates span two to four months, and the treatments differ — long-term general care, an emergency after a hockey injury, and a family case. Sample: the 3 reviews Google Maps renders on the place page in its own relevance order. [gmp1] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ✗ | TripAdvisor presence TripAdvisor's only same-name hit is an unrelated shopping precinct; no TripAdvisor link on the clinic's site [melrose-dental-studio-deepen-13] [melrose-dental-studio-deepen-14] | 0/0.5 |
| ✓ | Other review platforms Listed on WhatClinic under its own name, address and dentist [melrose-dental-studio-deepen-15] | 0.5/0.5 |
Medical Infrastructure
9 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray [s1] | 2/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✗ | Oral surgery Full 12-service list read; no extraction or oral surgery service listed [melrose-dental-studio-deepen-2] | 0/2 |
| ✓ | Pediatric dentistry [s1] | 1.5/1.5 |
| ✓ | Emergency care Dedicated Emergency Dentistry page [melrose-dental-studio-deepen-3] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
7 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp numbers published in header and contact page [melrose-dental-studio-deepen-4] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours Saturday hours published (8 AM-12 PM) [melrose-dental-studio-deepen-5] | 1.5/1.5 |
AI & Search Visibility
8 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist South Africa", "English speaking dentist South Africa", "dental implants South Africa", "emergency dentist South Africa", "South Africa dental clinic for expats".
| ✓ | Mentioned for: best dentist South Africa Clinic site ranks 8th for "best dentist Johannesburg" on 2026-09-17 [melrose-dental-studio-deepen-7] | 1/1 |
| ✗ | Mentioned for: English speaking dentist South Africa Not present in the top web results for "English speaking dentist Johannesburg" on 2026-09-17 [melrose-dental-studio-deepen-8] | 0/1 |
| ✗ | Mentioned for: dental implants South Africa Not present in the top web results for "dental implants Johannesburg" on 2026-09-17 [melrose-dental-studio-deepen-9] | 0/1 |
| ✓ | Mentioned for: emergency dentist South Africa Clinic site ranks 5th for "emergency dentist Johannesburg" on 2026-09-17 [melrose-dental-studio-deepen-10] | 1/1 |
| ✓ | Mentioned for: South Africa dental clinic for expats Clinic site ranks 9th for "Johannesburg dental clinic for expats" on 2026-09-17 [melrose-dental-studio-deepen-11] | 1/1 |
| ✓ | Structured data on website Dentist JSON-LD present on homepage [melrose-dental-studio-deepen-6] | 1.5/1.5 |
| ✓ | Google indexing quality own domain melrosedental.co.za takes the top result plus three more pages — Services, Contact Us, About Us (4 of 12) — ahead of Facebook, Instagram, WhatClinic, LinkedIn and a directory listing (web search 2026-09-07) [giq1] | 2/2 |
| ✓ | Dedicated service pages Twelve individual service pages with distinct content, not one generic list [melrose-dental-studio-deepen-12] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr. Edwin Alberts [s1] [melrose-dental-studio-doclic] [melrose-dental-studio-hpcsa-dp0105252] | General and family dentistry | DP 0105252 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.melrosedental.co.za/ |
|---|---|
| Phone | 011 440 7836 |
| https://www.facebook.com/melrosedentalstudio/ | |
| Google Maps | Map listing |
| Address | Medical Suites, Level 1, Blu Bird Shopping Centre, Cnr Atholl Oaklands Rd and Park Rd, Birnam, Johannesburg, 2196 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.topreviews.co.za/best-dentists-johannesburg/ | address, phone, Google rating 4.9/5 | 2026-07-14 |
| s2 | https://www.facebook.com/melrosedentalstudio/ | Facebook page "Melrose Dental Studio- Dr Edwin Alberts" (read 2026-09-30): its About section (address, phone, e-mail, website, description of the practice) and services tab publish no prices, and its newest post is dated 2025-06-26, so there are no posts from the past year | 2026-09-30 |
| melrose-dental-studio-refresh | https://www.google.com/maps/place/Melrose+Dental+Studio-+Dr+Edwin+A… | most recent review shown as posted '4 months ago' (viewed 2026-08-25) | 2026-08-25 |
| melrose-dental-studio-doclic | https://hpcsaonline.custhelp.com/app/i_reg_form | Surname='Alberts' (Wildcard), Register=DENTIST returned: ALBERTS, EDWIN NICO, DP 0105252, Pretoria 0157, ACTIVE (accessed 2026-08-25). A second record, ALBERTS WILHELM KRUGER DP 0113832 (Stellenbosch), is a different practitioner. | 2026-08-25 |
| gmp1 | https://www.google.com/maps/place/Melrose+Dental+Studio-+Dr+Edwin+A… | The clinic’s Google Maps place page — the one this card already records as contacts.googleMapsUrl — opened and read live in a real browser on 2026-09-07: star rating, review-count header, full star histogram read from the accessibility labels, review dates, review content and owner replies. The listing opens as «Melrose Dental Studio- Dr Edwin Alberts» and publishes melrosedental.co.za and +27 11 440 7836. Provenance: owner-managed — no «Claim this business» prompt, and the listing publishes a Services section; no owner reply appears in the visible review sample. | 2026-09-07 |
| giq1 | search:"Melrose Dental Studio" Johannesburg | own domain melrosedental.co.za takes the top result plus three more pages — Services, Contact Us, About Us (4 of 12) — ahead of Facebook, Instagram, WhatClinic, LinkedIn and a directory listing | 2026-09-07 |
| melrose-dental-studio-deepen | https://www.melrosedental.co.za/practice-gallery/ | Gallery photo shows the waiting room with the "Melrose Dental Studio" wall logo, furniture and decor matching the practice | 2026-09-17 |
| melrose-dental-studio-deepen-2 | https://www.melrosedental.co.za/services/ | Services page lists exactly twelve treatments (check-up, scale & polish, ceramic fillings, root canal, implants, paediatric, crowns, veneers, whitening, facial aesthetics, Invisalign, emergency); none is extraction/oral surgery | 2026-09-17 |
| melrose-dental-studio-deepen-3 | https://www.melrosedental.co.za/emergency-dentistry/ | Site navigation and services list include a dedicated "Emergency Dentistry" page | 2026-09-17 |
| melrose-dental-studio-deepen-4 | https://www.melrosedental.co.za/contact-us/ | Contact page: "WhatsApp: 064 864 5840" (header) and "WhatsApp: 082 966 2803" under Dental Emergency | 2026-09-17 |
| melrose-dental-studio-deepen-5 | https://www.google.com/maps?cid=10072072976324488949&hl=en | Google Business Profile hours read on 2026-09-17: Saturday 8 AM-12 PM (Monday-Thursday 8 AM-5 PM, Friday 8 AM-4 PM, Sunday closed) | 2026-09-17 |
| melrose-dental-studio-deepen-6 | https://www.melrosedental.co.za/ | Homepage carries schema.org JSON-LD @type "Dentist" with name, address, geo, openingHoursSpecification | 2026-09-17 |
| melrose-dental-studio-deepen-7 | search:best dentist Johannesburg | Web search on 2026-09-17: result 8 of 9 — https://www.melrosedental.co.za/, the clinic's own site | 2026-09-17 |
| melrose-dental-studio-deepen-8 | search:English speaking dentist Johannesburg | Web search on 2026-09-17: results 1–9 were recomed.co.za, whatclinic.com, drjackshih.co.za; the clinic's site and name were not among them | 2026-09-17 |
| melrose-dental-studio-deepen-9 | search:dental implants Johannesburg | Web search on 2026-09-17: results 1–9 were whatclinic.com, advancedspecialiseddentistry.co.za, designersmilesinc.co.za; the clinic's site and name were not among them | 2026-09-17 |
| melrose-dental-studio-deepen-10 | search:emergency dentist Johannesburg | Web search on 2026-09-17: result 5 of 9 — https://www.melrosedental.co.za/emergency-dentistry/, the clinic's own site | 2026-09-17 |
| melrose-dental-studio-deepen-11 | search:Johannesburg dental clinic for expats | Web search on 2026-09-17: result 9 of 9 — https://www.melrosedental.co.za/, the clinic's own site | 2026-09-17 |
| melrose-dental-studio-deepen-12 | https://www.melrosedental.co.za/services/ | Each of the twelve services (e.g. /dental-implants/, /root-canal-treatment/, /paediatric-dentistry/) has its own URL and description beyond the index list | 2026-09-17 |
| melrose-dental-studio-gbp-2026-09-26 | https://www.google.com/maps?cid=10072072976324488949&hl=en | Google listing read on 2026-09-26: rating 4.8 from 131 reviews; star histogram 1★ 3 / 2★ 2 / 3★ 1 / 4★ 0 / 5★ 125; newest review dated 2026-08-20; 1 of the 5 newest reviews carry an owner reply, latest dated 2026-08-20. | 2026-09-26 |
| melrose-dental-studio-deepen-13 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Melrose%… | TripAdvisor autocomplete's only Johannesburg-area hit for "Melrose" is "Melrose Arch, Johannesburg", a retail/office precinct, not a dental listing | 2026-09-29 |
| melrose-dental-studio-deepen-14 | https://www.melrosedental.co.za/ | Clinic website HTML (58,582 bytes) checked for a tripadvisor.com reference; none found | 2026-09-29 |
| melrose-dental-studio-deepen-15 | https://www.whatclinic.com/dentists/south-africa/johannesburg/melro… | WhatClinic profile "Melrose Dental Studio": Suite 2 Bluebird Shopping Centre, Birnam 2196, staff Dr Edwin Alberts, which are the clinic's own address and dentist; it appears on page 3 of WhatClinic's Johannesburg directory | 2026-09-29 |
| melrose-dental-studio-hpcsa-dp0105252 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0105252: Edwin Alberts, Pretoria 0157; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| melrose-dental-studio-deepen-16 | https://www.melrosedental.co.za/ | All 20 pages of the clinic's website listed in its sitemap (home, services index, twelve treatment pages, about, gallery, cases, contact, privacy and terms) read on 2026-09-30: current content in English throughout, and no price list or price figure for any treatment | 2026-09-30 |
| melrose-dental-studio-deepen-17 | https://www.melrosedental.co.za/about-us/ | About page (read 2026-09-30): the team is headed by Dr Edwin Alberts, dentist and practice principal, Bachelor of Dentistry (MEDUNSA), Dip. Interceptive Orthodontics, with CAD/CAM and facial aesthetics training; it also presents the practice's oral hygienist and dental assistants | 2026-09-30 |
| melrose-dental-studio-deepen-18 | https://www.melrosedental.co.za/services/ | Services page (read 2026-09-30) lists twelve treatments, each linked to its own page: routine check-up, scale and polish, ceramic fillings, root canal treatment, dental implants, paediatric dentistry, crowns, veneers, teeth whitening, facial aesthetics, Invisalign aligners and emergency dentistry | 2026-09-30 |
| melrose-dental-studio-deepen-19 | https://www.melrosedental.co.za/contact-us/ | Contact page (read 2026-09-30): phones 011 440 7836 and 011 440 7826, e-mail info@melrosedental.co.za, WhatsApp 064 864 5840 and an emergency WhatsApp 082 966 2803, an enquiry form, and the address Level 1 Medical Wing, Blubird Shopping Centre, Cnr Atholl Oaklands Rd and Park Rd, Melrose, Johannesburg, 2196, with an embedded Google map of the clinic's listing | 2026-09-30 |
| melrose-dental-studio-deepen-20 | https://www.google.com/maps?cid=10072072976324488949&hl=en | Google listing read on 2026-09-30: address Medical Suites, Level 1, Blu Bird Shopping Centre, Cnr Atholl Oaklands Rd and Park Rd, Birnam, Johannesburg 2196, with its map pin; phone +27 11 440 7836; website melrosedental.co.za; no price list | 2026-09-30 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Checked TripAdvisor's own search and re-read the clinic's website: no TripAdvisor listing (the only same-name hit, Melrose Arch, is a shopping precinct) and no TripAdvisor link on the site. Found the clinic's WhatClinic profile under its own name, address and dentist; the other-platforms entry previously rested on a dentist-ranking list page, which is not a review platform, and now cites that profile. Recorded: no TripAdvisor presence, present on WhatClinic. |
| 2026-09-29 | Corrected 2026-09-29: owner replies to reviews confirmed on the Google listing (owner reply dated 2026-08-20). |
| 2026-09-17 | Search visibility checked on 2026-09-17 for the standard Johannesburg queries: present for "best dentist Johannesburg", "emergency dentist Johannesburg", "Johannesburg dental clinic for expats"; not present for "English speaking dentist Johannesburg" and "dental implants Johannesburg". |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's website (services index, twelve individual treatment pages, gallery and contact pages) and its Google listing. Recorded: a genuine waiting-room photo on the gallery page, no extraction/oral-surgery service among the twelve listed treatments, a dedicated Emergency Dentistry page, two WhatsApp numbers, Saturday morning hours, Dentist structured data and twelve dedicated service pages. Still unverified: TripAdvisor presence, CBCT/3D imaging, work with international patients, and whether the generic contact form counts as a pre-visit consultation channel. |
| 2026-09-07 | aiVisibility.googleIndexingQuality measured for the tail via the Y3c web search route: query "Melrose Dental Studio" Johannesburg on opnxng.com (2026-09-07). Written now: googleIndexingQuality null → good. own domain melrosedental.co.za takes the top result plus three more pages — Services, Contact Us, About Us (4 of 12) — ahead of Facebook, Instagram, WhatClinic, LinkedIn and a directory listing. This card enters the country directory southafrica-dental as a twin of this city site and carries no entry in data/research/*.json (johannesburg-dental has no research directory at all — this card in clinics.json is the sole record), so import-research.js never had a file to read this field from; it stayed null through the whole of until measured directly here. This was the last of the 5 remaining southafrica twin cards with a null googleIndexingQuality; now has 204/204 cards evaluated for this field. The country twin on southafrica-dental was re-synchronised from this card in the same step; the two copies are identical except for the twin’s city key. |
| 2026-09-07 | Reputation block measured live on 2026-09-07, which opened this clinic’s Google Maps place page in a real browser. The manual browser check could not reach these ten cards: they enter the country directory southafrica-dental as twins of this city site, carry no entry in data/research/*.json, and import-research.js therefore left them untouched, so their respondsToReviews, recurringComplaints and suspiciousReviewPatterns had never been assessed at all. Written now: googleRating 4.8 → 4.8; googleReviewCount 132 → 132 (histogram 126/0/1/2/3 = 132, weighted mean 4.848); reviewRecency "within_year" → within_3_months; respondsToReviews null → false; recurringComplaints null → false; suspiciousReviewPatterns null → false. The histogram sums to the place-page header count exactly and its weighted mean reproduces the published rating to one decimal. Fields this pass did not measure are untouched. The country twin on southafrica-dental was re-synchronised from this card in the same step; the two copies are identical except for the twin’s city key. |
| 2026-08-25 | License verification 2026-08-25 against HPCSA iRegister (Dentist Register, open access): found active registration DP 0105252 for Dr. Edwin Alberts. |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website, address, phone unchanged and clinic open; Google rating changed from 4.9 to 4.8 (132 reviews, latest review ~4 months ago). |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.