Smile Dental Care
According to our open methodology, this clinic scored 54.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #22 of 26 ranked clinics · Last checked: 17 September 2026
54.4/100
Positions by Rating Profile
- Overall Transparency & Trust#2254.4/100
- Best for Expats#1755/100
- Best for Dental Implants#2147/100
- Best for Emergency Dental Care#1156.5/100
- Best Price Transparency#1939.6/100
- Best English-speaking Clinics#1560.7/100
- Best for Families / Children#1258.9/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Multi-branch Pretoria practice (Brooklyn, Pretoria-North/Madelief, Montana) trading as Smile Dental Care; this card documents the Brooklyn branch. Offers implants, active aligners, paediatric and cosmetic dentistry across a shared team roster, publishing only initials for four of its five dentists.
Ranking-domain settlement (2026-09-07): flagged because the practice trades as "Smile Dental Care" but its own domain is branded "Bright Smile Dental" (brightsmiledental.co.za) — a brand/domain mismatch rather than a ranking-domain mismatch. contacts.website was already correctly set to brightsmiledental.co.za before this pass (sources s1 and y1a already evidence dentist names, addresses, phone and services from it, and the indexing-quality check already recorded it as the practice's own top-ranking domain). Re-confirmed live 2026-09-07 (HTTP 200, Wix). No different clinic is involved and no change was needed.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 2 of 10 verifiable points (missing: mentioned for: best dentist South Africa; mentioned for: English speaking dentist South Africa; mentioned for: dental implants South Africa; mentioned for: emergency dentist South Africa; mentioned for: South Africa dental clinic for expats; structured data on website; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed The practice's own site was opened on 2026-09-07 — the page was refused — and it publishes exactly the abbreviated forms the card already carries: "Dr. Albie Enslin", "Dr. N. Conradie", "Dr. A. Khan", "Dr. S. Gudar" and "Dr R Ranchod". No full first name for any of the four initialled dentists appears anywhere on the site, and nothing on it confirms that Albie is Albertha. The open row is therefore closed with a negative: the incompleteness is the clinic's, not the pass's. (A patient testimonial on the same page thanks a "Dr Stols", a sixth name that the practice does not list on any team page; it is recorded here and not added to the roster, because a review is not the clinic's own roster.) [s1] [y1a] | 3/3 |
| ✗ | Dentist specializations listed No specializations or formal qualifications are published for any listed dentist. [s1] | 0/2 |
| ✓ | Real clinic photos Before/after treatment images shown. [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published Three branch addresses published. [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published No concrete prices or ranges published. [s1] | 0/3 |
| ✗ | Cleaning price listed Exam and cleaning offered with no price anywhere on the site [smile-dental-care-brooklyn-deepen-2] | 0/2 |
| ✗ | Filling price listed Aesthetic filling treatment shown in before/after examples with no price [smile-dental-care-brooklyn-deepen-3] | 0/2 |
| ✗ | Crown price listed Crown and veneer treatment shown in before/after examples with no price [smile-dental-care-brooklyn-deepen-4] | 0/2 |
| ✗ | Implant price listed Implants mentioned with no price [smile-dental-care-brooklyn-deepen-5] | 0/2 |
| ✗ | Consultation price listed No consultation price or free-consult statement anywhere [smile-dental-care-brooklyn-deepen-6] | 0/2 |
| ✗ | X-ray / imaging price listed No X-ray price or explicit X-ray mention found [smile-dental-care-brooklyn-deepen-7] | 0/2 |
Reputation & Reviews
15 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06: 58 five-star, 4 four-star, 2 three-star, 1 two-star, 0 one-star. The buckets sum to 65, matching the 65 in the place-page header exactly, and the weighted mean 4.831 reproduces the published 4.8. [gmp1] | 5/6 |
| ◐ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmp1] | 1.5/3 |
| ◐ | Review recency The newest review visible is 6 months old, which proves the within-a-year bucket and no better. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 1.5/3 |
| ✓ | Clinic responds to reviews The owner replied to two of the three visible reviews; the lukewarm three-star one has no reply. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No recurring complaints No repeated complaint theme appears in the visible sample. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns Histogram shape, spread of wording and dates, and reviewer-account variety show no sign of manipulation. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | Active Facebook presence Facebook page linked from the homepage [smile-dental-care-brooklyn-deepen-8] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing; the clinic's own website has no TripAdvisor link [smile-dental-care-brooklyn-deepen-14] [smile-dental-care-brooklyn-deepen-15] | 0/0.5 |
| ✗ | Other review platforms Not among WhatClinic's Pretoria dentists; no TripAdvisor listing either [smile-dental-care-brooklyn-deepen-16] [smile-dental-care-brooklyn-deepen-17] [smile-dental-care-brooklyn-deepen-18] | 0/0.5 |
Medical Infrastructure
7 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology Tooth replacement (implants, bridges). [s1] | 2/2 |
| ✓ | Orthodontics Active aligners. [s1] | 2/2 |
| ? | Oral surgery | 0/2 |
| ✓ | Pediatric dentistry [s1] | 1.5/1.5 |
| ✓ | Emergency care "Emergency dental procedures are also accommodated". [s1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
7 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp number explicitly published [smile-dental-care-brooklyn-deepen-9] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Dedicated online booking pages and a prominent booking call-to-action [smile-dental-care-brooklyn-deepen-10] | 1.5/1.5 |
| ✓ | Clear service explanations Several services carry explanatory sentences beyond bare names [smile-dental-care-brooklyn-deepen-11] | 1/1 |
| ✗ | Convenient opening hours GBP hours are weekdays only, closing at 4 PM [smile-dental-care-brooklyn-deepen] | 0/1.5 |
AI & Search Visibility
2 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist South Africa", "English speaking dentist South Africa", "dental implants South Africa", "emergency dentist South Africa", "South Africa dental clinic for expats".
| ✗ | Mentioned for: best dentist South Africa Google first page for "best dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist South Africa Google first page for "English speaking dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq2] | 0/1 |
| ✗ | Mentioned for: dental implants South Africa Google first page for "dental implants Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq3] | 0/1 |
| ✗ | Mentioned for: emergency dentist South Africa Google first page for "emergency dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq4] | 0/1 |
| ✗ | Mentioned for: South Africa dental clinic for expats Google first page for "Pretoria dental clinic for expats" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq5] | 0/1 |
| ✗ | Structured data on website Only a generic WebSite JSON-LD, not Dentist/MedicalClinic/LocalBusiness/Organization [smile-dental-care-brooklyn-deepen-12] | 0/1.5 |
| ✓ | Google indexing quality the practice's own domain brightsmiledental.co.za (brand name differs from the clinic name) takes the top result plus four more pages — contact/maps, online booking, specials, tele-booking — 5 of 12, ahead of Facebook and the pretoria.co.za and Snupit directories (web search 2026-09-07) [giq1] | 2/2 |
| ✗ | Dedicated service pages No per-treatment pages; only one unrelated telehealth service page [smile-dental-care-brooklyn-deepen-13] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Albie Enslin [s1] | Montana / Brooklyn branches | not verified |
| N. Conradie [s1] | Brooklyn branch | not verified |
| A. Khan [s1] | Madelief / Montana branches | not verified |
| S. Gudar [s1] | Madelief branch | not verified |
| R. Ranchod [s1] | Brooklyn branch | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.brightsmiledental.co.za/ |
|---|---|
| Phone | 072 580 6122 |
| Google Maps | Map listing |
| Address | 92 Stella St, Brooklyn, Pretoria, 0181, South Africa |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.brightsmiledental.co.za/ | Clinic name, three branch addresses, phone, email, dentist names, services, English version | 2026-09-04 |
| gmp1 | https://www.google.com/maps/place/Smile+Dental+Care+-+Brooklyn/@-25… | Live Google Maps place page: rating, review count, star histogram, review dates, owner replies, pin coordinates | 2026-09-06 |
| bsq1 | search:best dentist Pretoria | Browser SERP visibility check - best dentist Pretoria | 2026-09-06 |
| bsq2 | search:English speaking dentist Pretoria | Browser SERP visibility check - English speaking dentist Pretoria | 2026-09-06 |
| bsq3 | search:dental implants Pretoria | Browser SERP visibility check - dental implants Pretoria | 2026-09-06 |
| bsq4 | search:emergency dentist Pretoria | Browser SERP visibility check - emergency dentist Pretoria | 2026-09-06 |
| bsq5 | search:Pretoria dental clinic for expats | Browser SERP visibility check - Pretoria dental clinic for expats | 2026-09-06 |
| y1a | https://www.brightsmiledental.co.za/ | The practice's own site, read in full: the exact forms in which it names its dentists | 2026-09-07 |
| giq1 | search:"Smile Dental Care" Brooklyn Pretoria | the practice's own domain brightsmiledental.co.za (brand name differs from the clinic name) takes the top result plus four more pages — contact/maps, online booking, specials, tele-booking — 5 of 12, ahead of Facebook and the pretoria.co.za and Snupit directories | 2026-09-07 |
| smile-dental-care-brooklyn-deepen | https://www.google.com/maps?cid=12375680024675008745&hl=en | Google Business Profile hours: Monday-Friday 7 AM-4 PM, Saturday and Sunday closed; the site itself publishes no hours | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-2 | https://www.brightsmiledental.co.za/ | Homepage: "our services also include Exam and cleaning" with no price; the /payment page covers payment methods and medical aid, not a price list | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-3 | https://www.brightsmiledental.co.za/ | "Example of how aesthetic filling treatment looks on front teeth" with no price anywhere on the site | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-4 | https://www.brightsmiledental.co.za/ | "Example of how crown and veneer treatment looks on front teeth" with no price anywhere on the site | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-5 | https://www.brightsmiledental.co.za/ | "Want to Replace Missing Teeth? We can help you! Implants, Dental Bridges and more" with no price | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-6 | https://www.brightsmiledental.co.za/ | Homepage and payment page read; no consultation fee or free-consultation wording found anywhere | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-7 | https://www.brightsmiledental.co.za/ | Site mentions only "digital technology" generically for diagnosis; no X-ray-specific wording or price anywhere | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-8 | https://www.brightsmiledental.co.za/ | Homepage links to https://www.facebook.com/smiledentalsouthafrica | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-9 | https://www.brightsmiledental.co.za/ | Homepage footer: "Whatsapp us: 072 580 6122" | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-10 | https://www.brightsmiledental.co.za/ | Homepage carries a "Request Online Appointment Now" call-to-action, and the sitemap confirms dedicated /book-online and /request-booking-online pages built on Wix Bookings | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-11 | https://www.brightsmiledental.co.za/ | E.g. "Loose Fitting Dentures? If you have loose fitting dentures or would like to find out more about replacing missing teeth, give us a call" and similar explanatory copy for bad breath treatment and emergency dentistry | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-12 | https://www.brightsmiledental.co.za/ | Homepage JSON-LD is limited to a single @type "WebSite" block ({"name":"smile","url":"https://www.brightsmiledental.co.za"}); no business/medical entity markup | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-13 | https://www.brightsmiledental.co.za/ | Sitemap’s only /service-page/ URL is "talk-to-a-dentist-online-prescriptions"; cleaning, fillings, crowns, implants etc. are all covered in homepage prose, not separate pages | 2026-09-17 |
| smile-dental-care-brooklyn-deepen-14 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor autocomplete for the clinic's name: 12 results, none a Pretoria dental practice | 2026-09-29 |
| smile-dental-care-brooklyn-deepen-15 | https://www.brightsmiledental.co.za/ | Clinic's homepage, read 2026-09-29 (908 KB), has no link to a TripAdvisor page | 2026-09-29 |
| smile-dental-care-brooklyn-deepen-16 | https://www.whatclinic.com/dentists/south-africa/pretoria | WhatClinic's Pretoria directory (4 pages, 30 listings), read 2026-09-29: this clinic is not among them | 2026-09-29 |
| smile-dental-care-brooklyn-deepen-17 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor autocomplete returns no matching Pretoria dental listing | 2026-09-29 |
| smile-dental-care-brooklyn-deepen-18 | https://www.whatclinic.com/sitemap.xml | WhatClinic's index of all its clinic profiles, read 2026-09-29: none of its 193 dentist profiles in South Africa carries this clinic's name; the Pretoria profiles missing from the directory pages were opened and none is at this clinic's address | 2026-09-29 |
Change History
| Date | Change |
|---|---|
| 2026-09-29 | Checked TripAdvisor's own search and WhatClinic's Pretoria directory: no listing on either platform. The clinic's website carries no TripAdvisor link. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's Wix-built website (homepage, payment and contact-us pages) and its Google listing. Recorded: a Facebook page, an explicit WhatsApp number, a prominent online-booking call-to-action backed by dedicated Wix Bookings pages, explanatory (not just listed) service copy, and only generic WebSite structured data (not a business/medical type) with no dedicated per-treatment pages. No cleaning, filling, crown, implant, consultation or X-ray price is published, and Google Business Profile hours are weekdays only. Still unverified: TripAdvisor and other-platform presence, on-site imaging equipment, whether oral surgery/extractions are offered, and work with international patients. |
| 2026-09-10 | Name-verification pass 2026-09-10 (N-R2): the practice’s own site — the only source this card cites for its dentists — was re-read on 2026-09-10 and now names four dentists by branch, with no Enslin among them. The HPCSA register does hold a plausible match for this dentist, so this is one negative rather than the two a removal needs, and the entry is left unchanged. |
| 2026-09-07 | Ranking-domain settlement: re-confirmed brightsmiledental.co.za (already on file, already the domain the card's evidence is built from) is live and correct. The domain's brand name differs from the clinic's trading name, which is why it was flagged for this pass, but the site's own content matches the card exactly and no other clinic's domain is involved. contacts.website is unchanged. |
| 2026-09-07 | Close-out, 2026-09-07: the clinic's own site was read and the open question — whether it publishes full first names — is answered with a negative. |
| 2026-09-06 | Checked by hand in a browser: Google Maps place page read live for rating, review count, star histogram, review recency, owner replies, complaint and manipulation reading and pin coordinates; clinic Facebook pages opened where needed; the five canonical visibility queries re-run as browser SERPs. |
| 2026-09-04 | Adversarial verification: all three licenseNotFound assertions (Albie Enslin, S. Gudar, R. Ranchod) were withdrawn as false. Each had been set because no practitioner of that surname is registered with a Pretoria city, but the HPCSA City column is a registered correspondence address rather than a practice location and the register is national — so "not registered in Pretoria" is not "not registered". Re-run today against a complete download of all three HPCSA registers, each of the three has a plausible active candidate (Albertha Enslin DP 0088366 Pretoria; Severn Gudar DP 0115339; Reyna Ranchod DP 0106488). All five dentists now carry unconfirmed-candidate notes and null licences, with no absence claimed. |
| 2026-09-04 | Initial data collection for the South Africa Dental Transparency & Trust Index (Pretoria): verified via brightsmiledental.co.za (Brooklyn branch) and the HPCSA iRegister. AI-visibility queries and Google Maps fields not available — left for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.