Smile Dental Clinic Durban
According to our open methodology, this clinic scored 54.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #22 of 26 ranked clinics · Last checked: 17 September 2026
54.4/100
Positions by Rating Profile
- Overall Transparency & Trust#2254.4/100
- Best for Expats#1457.3/100
- Best for Dental Implants#1849/100
- Best for Emergency Dental Care#860.3/100
- Best Price Transparency#2138.9/100
- Best English-speaking Clinics#1463/100
- Best for Families / Children#1060.1/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified
Summary
Long-established family dental practice in Overport led by Dr Hussain Paruk (over three decades in practice), with a female dentist available on certain days and a published emergency contact number.
Strengths
- Information Transparency: 18 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 3 of 10 verifiable points (missing: mentioned for: best dentist South Africa; mentioned for: English speaking dentist South Africa; mentioned for: dental implants South Africa; mentioned for: emergency dentist South Africa; structured data on website; dedicated service pages)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed Only "Dr Paruk" named on-site (surname); full name "Hussain Paruk" corroborated independently via medpages.info and brabys.com directory listings, not the clinic's own channel. [s1] | 3/3 |
| ✗ | Dentist specializations listed Only "32 years of experience as a family dentist" is stated; no formal qualification or specialization is published. [s1] | 0/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details Main, alternative, WhatsApp and emergency numbers all published. [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published Site states "affordable rates" but no concrete prices or ranges are shown. [s1] | 0/3 |
| ✗ | Cleaning price listed Services page and appointment page have no prices [smile-dental-clinic-durban-deepen-4] | 0/2 |
| ✗ | Filling price listed Fillings only appear as a booking-form option, no price [smile-dental-clinic-durban-deepen-5] | 0/2 |
| ✗ | Crown price listed Crowns mentioned under Cosmetic Dentistry with no price [smile-dental-clinic-durban-deepen-6] | 0/2 |
| ✗ | Implant price listed Dental Implants service described with no price [smile-dental-clinic-durban-deepen-7] | 0/2 |
| ✗ | Consultation price listed No consultation price or free-consult statement anywhere [smile-dental-clinic-durban-deepen-8] | 0/2 |
| ✗ | X-ray / imaging price listed X-rays mentioned generically with no price [smile-dental-clinic-durban-deepen-9] | 0/2 |
Reputation & Reviews
10.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06: 8 five-star, 3 four-star, 0 three-star, 0 two-star, 1 one-star. The buckets sum to 12, matching the 12 in the place-page header exactly, and the weighted mean 4.417 reproduces the published 4.4. [gmp1] | 3/6 |
| ◐ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmp1] | 0.5/3 |
| ✓ | Review recency Newest Google review is dated 2026-07-20 (listing read 2026-09-26). [smile-dental-clinic-durban-gbp-2026-09-26] | 3/3 |
| ? | Clinic responds to reviews Only 1 review dated within the last 24 months was read, none with an owner reply; fewer than ten, so whether the owner answers reviews stays open. [smile-dental-clinic-durban-deepen-21] | 0/2 |
| ✓ | No recurring complaints No repeated complaint theme appears in the visible sample. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns Histogram shape, spread of wording and dates, and reviewer-account variety show no sign of manipulation. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✗ | Active Facebook presence Facebook searches found only an unrelated Overport practitioner at a different address and same-name clinics abroad; no page of this clinic [smile-dental-clinic-durban-deepen-19] [smile-dental-clinic-durban-deepen-20] | 0/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing; the clinic's own website has no TripAdvisor link [smile-dental-clinic-durban-deepen-3] [smile-dental-clinic-durban-deepen-15] | 0/0.5 |
| ✗ | Other review platforms Not among WhatClinic's Durban dentists; no TripAdvisor listing either [smile-dental-clinic-durban-deepen-16] [smile-dental-clinic-durban-deepen-17] [smile-dental-clinic-durban-deepen-18] | 0/0.5 |
Medical Infrastructure
9 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray X-rays documented on the services page [smile-dental-clinic-durban-deepen-9] | 2/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✗ | Orthodontics Full 6-service list read; no orthodontics/braces service [smile-dental-clinic-durban-deepen-10] | 0/2 |
| ✓ | Oral surgery Implants explicitly framed as an oral surgery option [smile-dental-clinic-durban-deepen-11] | 2/2 |
| ✓ | Pediatric dentistry "welcoming space for young children". [s1] | 1.5/1.5 |
| ✓ | Emergency care Emergency contact number 082 828 4641 published. [s1] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp: 061 511 5520. [s1] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Real appointment-request form with treatment selection [smile-dental-clinic-durban-deepen-2] | 1.5/1.5 |
| ✓ | Clear service explanations Each of the six services has a plain-language description [smile-dental-clinic-durban-deepen-12] | 1/1 |
| ✓ | Convenient opening hours Saturday hours published on the site (8:30 AM-1 PM); the Google profile shows Saturday closed [smile-dental-clinic-durban-deepen-13] | 1.5/1.5 |
AI & Search Visibility
3 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist South Africa", "English speaking dentist South Africa", "dental implants South Africa", "emergency dentist South Africa", "South Africa dental clinic for expats".
| ✗ | Mentioned for: best dentist South Africa Not visible among top results for this canonical query, 2026-09-04. [sqa] | 0/1 |
| ✗ | Mentioned for: English speaking dentist South Africa Not visible among top results for this canonical query, 2026-09-04. [sqb] | 0/1 |
| ✗ | Mentioned for: dental implants South Africa Not visible among top results for this canonical query, 2026-09-04. [sqc] | 0/1 |
| ✗ | Mentioned for: emergency dentist South Africa Not visible among top results for this canonical query, 2026-09-04. [sqd] | 0/1 |
| ✓ | Mentioned for: South Africa dental clinic for expats Named explicitly in "Durban dental clinic for expats" search results summary. [sqe] | 1/1 |
| ✗ | Structured data on website No schema.org JSON-LD anywhere on the site [smile-dental-clinic-durban-deepen-14] | 0/1.5 |
| ✓ | Google indexing quality own domain smiledentalclinicsa.co.za takes the top two results plus its contact page (3 of 12) despite heavy dilution from similarly named Durban/Durbanville practices (Smart Smile, Mega Smile, Urban Smiles, Designer Smile) filling the rest of the page (web search 2026-09-07) [giq1] | 2/2 |
| ✗ | Dedicated service pages All six services are sections of one services.html page [smile-dental-clinic-durban-deepen] | 0/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Hussain Ahmed Paruk [s1] [reg1] [smile-dental-clinic-durban-hpcsa-dp0054720] | Lead/family dentist (site: "32 years of experience") | DP 0054720 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: Clinic responds to reviews
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://smiledentalclinicsa.co.za/ |
|---|---|
| Phone | 031 207 2508 |
| Google Maps | Map listing |
| Address | 347 Randles Road, Overport, Durban, South Africa |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://smiledentalclinicsa.co.za/ | Clinic name, address, phones, WhatsApp, emergency contact, services, English version | 2026-09-17 |
| sqe | search:Durban dental clinic for expats | AI/search visibility scout — "Durban dental clinic for expats" | 2026-09-04 |
| reg1 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister entry for Hussain Ahmed Paruk, Durban Metro/Wandsbeck 4091/3631, ACTIVE; full name corroborated by medpages.info and brabys.com listings for "Dr Hussain Paruk", Overport, Durban | 2026-09-04 |
| gmp1 | https://www.google.com/maps/place/Smile+Dental+Clinic/@-29.8340783,… | Live Google Maps place page: rating, review count, star histogram, review dates, owner replies, pin coordinates | 2026-09-06 |
| sqa | search:best dentist Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| sqb | search:English speaking dentist Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| sqc | search:dental implants Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| sqd | search:emergency dentist Durban | AI/search visibility scout — canonical query run 2026-09-04, not visible | 2026-09-04 |
| giq1 | search:"Smile Dental Clinic" Durban | own domain smiledentalclinicsa.co.za takes the top two results plus its contact page (3 of 12) despite heavy dilution from similarly named Durban/Durbanville practices (Smart Smile, Mega Smile, Urban Smiles, Designer Smile) filling the rest of the page | 2026-09-07 |
| smile-dental-clinic-durban-deepen | https://smiledentalclinicsa.co.za/services.html | Oral Hygiene, Dental Implants, TM Joint and Bruxism, Paediatric Dentistry, Teeth Whitening and Cosmetic Dentistry are all sections of the single /services.html URL; no separate service pages exist (6-page site per sitemap) | 2026-09-17 |
| smile-dental-clinic-durban-deepen-2 | https://smiledentalclinicsa.co.za/appointment.html | Appointment form collects name/phone/email, a 'Treatment Required' dropdown (Scaling, Fillings, Root Canal, Crowns/Bridge, Implants, etc.), preferred day and time | 2026-09-17 |
| smile-dental-clinic-durban-deepen-4 | https://smiledentalclinicsa.co.za/services.html | Oral Hygiene service described with no price; appointment form lists 'Scaling & Polishing' as a treatment option with no price shown | 2026-09-17 |
| smile-dental-clinic-durban-deepen-5 | https://smiledentalclinicsa.co.za/appointment.html | Appointment form 'Treatment Required' dropdown lists 'Fillings' with no price anywhere on the site | 2026-09-17 |
| smile-dental-clinic-durban-deepen-6 | https://smiledentalclinicsa.co.za/services.html | Cosmetic Dentistry service lists 'Porcelain Crowns' with no price | 2026-09-17 |
| smile-dental-clinic-durban-deepen-7 | https://smiledentalclinicsa.co.za/services.html | 'Dental Implants: ...We will advise you on all the processes during your initial consultation' — no price given | 2026-09-17 |
| smile-dental-clinic-durban-deepen-8 | https://smiledentalclinicsa.co.za/appointment.html | Appointment page and services page read in full; no consultation fee or free-consultation wording | 2026-09-17 |
| smile-dental-clinic-durban-deepen-9 | https://smiledentalclinicsa.co.za/services.html | Page description: 'Schedule your dentist consultation and x-rays today' — no price given | 2026-09-17 |
| smile-dental-clinic-durban-deepen-10 | https://smiledentalclinicsa.co.za/services.html | Services page lists exactly six services (Oral Hygiene, Dental Implants, TM Joint and Bruxism, Paediatric Dentistry, Teeth Whitening, Cosmetic Dentistry); none is orthodontics | 2026-09-17 |
| smile-dental-clinic-durban-deepen-11 | https://smiledentalclinicsa.co.za/services.html | 'If you have lost a tooth and are considering your oral surgery options, dental implants are the recommended replacement solution.' | 2026-09-17 |
| smile-dental-clinic-durban-deepen-12 | https://smiledentalclinicsa.co.za/services.html | E.g. TM Joint and Bruxism: 'If you wake up with aches and pain on the sides of your face, you may be suffering from bruxism, a stress-related condition which causes you to subconsciously...grind your teeth.' | 2026-09-17 |
| smile-dental-clinic-durban-deepen-13 | https://smiledentalclinicsa.co.za/appointment.html | "Mon - Fri: 08:30 - 17:30, Saturday: 08:30 - 13:00" on the clinic’s own site; its Google Business Profile, read on 2026-09-17, lists Saturday as closed | 2026-09-17 |
| smile-dental-clinic-durban-deepen-14 | https://smiledentalclinicsa.co.za/ | Homepage, services and appointment page source contain no application/ld+json block | 2026-09-17 |
| smile-dental-clinic-durban-gbp-2026-09-26 | https://www.google.com/maps?cid=2442129499310240959&hl=en | Google listing read on 2026-09-26: rating 4.4 from 12 reviews; star histogram 1★ 1 / 2★ 0 / 3★ 0 / 4★ 3 / 5★ 8; newest review dated 2026-07-20. | 2026-09-26 |
| smile-dental-clinic-durban-deepen-3 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor autocomplete for the clinic's name: 12 results, none a Durban dental practice | 2026-09-29 |
| smile-dental-clinic-durban-deepen-15 | https://smiledentalclinicsa.co.za/ | Clinic's homepage, read 2026-09-29 (27 KB), has no link to a TripAdvisor page | 2026-09-29 |
| smile-dental-clinic-durban-deepen-16 | https://www.whatclinic.com/dentists/south-africa/durban | WhatClinic's Durban directory (2 pages, 17 listings), read 2026-09-29: this clinic is not among them | 2026-09-29 |
| smile-dental-clinic-durban-deepen-17 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=Smile%20… | TripAdvisor autocomplete returns no matching Durban dental listing | 2026-09-29 |
| smile-dental-clinic-durban-deepen-18 | https://www.whatclinic.com/sitemap.xml | WhatClinic's index of all its clinic profiles, read 2026-09-29: none of its 193 dentist profiles in South Africa carries this clinic's name; the Durban profiles missing from the directory pages were opened and none is at this clinic's address | 2026-09-29 |
| smile-dental-clinic-durban-hpcsa-dp0054720 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0054720: Hussain Paruk, Durban Metro 4091; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| smile-dental-clinic-durban-deepen-19 | https://www.facebook.com/ | Facebook pages matching the clinic's name and city (searched 2026-09-30): an unrelated Overport practitioner at a different address and same-name clinics abroad; none for this clinic | 2026-09-30 |
| smile-dental-clinic-durban-deepen-20 | https://smiledentalclinicsa.co.za/ | Home page read 2026-09-30: no link to a Facebook page of the clinic | 2026-09-30 |
| smile-dental-clinic-durban-deepen-21 | https://www.google.com/maps?cid=2442129499310240959&hl=en | Google listing "Smile Dental Clinic" (Dentist; Sparks Rd, Sparks, Durban, 4001, South Africa), read 2026-10-05 in 4 review orders (lowest-rated first, newest first, most relevant first, highest-rated first): 4.4 from 12 reviews (1★ 1 / 2★ 0 / 3★ 0 / 4★ 3 / 5★ 8); 10 distinct reviews read, dated 2017-08-17 to 2026-07-20, 0 with an owner reply. | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-09-30 | Searched Facebook for the clinic by its name with the city; none of the searches found a page of the clinic, and its website links none. Recorded absence from Facebook. |
| 2026-09-29 | Checked TripAdvisor's own search and WhatClinic's Durban directory: no listing on either platform. The clinic's website carries no TripAdvisor link. |
| 2026-09-29 | Corrected 2026-09-29: clinic responds to reviews now unverified: only 3 reviews were checked for owner replies; review recency within 3 months (newest review dated 2026-07-20). |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's six-page website (services, appointment/booking and contact pages) and a fresh five-review Google sample. Recorded: X-rays mentioned in the services description, no orthodontics among the six listed services, implants framed as an oral-surgery option, a real appointment-request form with treatment selection, plain-language explanations for every service, Saturday hours, and review recency now resolved to "older" (newest of five sampled reviews is from 2024-05-13). No structured data or dedicated per-treatment pages exist, and cleaning, filling, crown, implant, consultation and X-ray prices are not published. Still unverified: Facebook (the site's social icons are placeholders, not real links), TripAdvisor and other-platform presence, CBCT, and work with international patients. |
| 2026-09-06 | Checked by hand in a browser: Google Maps place page read live for rating, review count, star histogram, review recency, owner replies, complaint and manipulation reading and pin coordinates; clinic Facebook pages opened where needed; the five canonical visibility queries re-run as browser SERPs. |
| 2026-09-04 | Initial data collection for the South Africa Dental Transparency & Trust Index (Durban): verified via smiledentalclinicsa.co.za, independent directory corroboration of the dentist's full name, and the HPCSA iRegister. Google Maps fields not available — left for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.