The Family Dentist
According to our open methodology, this clinic scored 61.9/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #10 of 26 ranked clinics · Last checked: 17 September 2026
61.9/100
Positions by Rating Profile
- Overall Transparency & Trust#1061.9/100
- Best for Expats#764/100
- Best for Dental Implants#954.5/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#1342.4/100
- Best English-speaking Clinics#770/100
- Best for Families / Children#666/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified "Conscious Sedation" and cosmetic-injectable training are listed for several dentists; conscious/relaxation sedation does not meet the methodology's general-anaesthesia/deep-sedation bar for this informational field.
Summary
Two-location Pretoria practice (Faerie Glen and Menlo Park) with an eight-dentist team, all University of Pretoria graduates, offering implants, active aligners, Myobrace, conscious sedation and an extended-hours "Night Owl" service.
Strengths
- Information Transparency: 17 of 20 points.
- Reputation & Reviews: 18 of 20 points.
- Communication & Service: 8.5 of 10 points.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
17 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✗ | Dentist names listed Eight dentists are named by first name only on a dedicated team page (Janika, Nicole, Marinda, Quinton, Johan, Ronelle, Natalie, Ash); no surname is published. [s2] | 0/3 |
| ✓ | Dentist specializations listed Each dentist's degree/postgraduate qualifications and training are listed, e.g. Dr Quinton: Postgraduate Diploma in Oral Surgery; Dr Natalie: Postgraduate Diploma in Endodontics. [s2] | 2/2 |
| ✓ | Real clinic photos [s1] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published No concrete prices or ranges published. [s1] | 0/3 |
| ✗ | Cleaning price listed Cleaning visits described on the General Dentistry page with no price [the-family-dentist-pretoria-deepen] | 0/2 |
| ✗ | Filling price listed Fillings monitored/described with no price [the-family-dentist-pretoria-deepen-7] | 0/2 |
| ✗ | Crown price listed Crowns & Bridges described with no price [the-family-dentist-pretoria-deepen-8] | 0/2 |
| ✗ | Implant price listed Dedicated implants page has FAQ and process detail but no price [the-family-dentist-pretoria-deepen-2] | 0/2 |
| ✗ | Consultation price listed No consultation price or free-consult statement found [the-family-dentist-pretoria-deepen-3] | 0/2 |
| ✗ | X-ray / imaging price listed No X-ray price or explicit X-ray wording found anywhere [the-family-dentist-pretoria-deepen-9] | 0/2 |
Reputation & Reviews
18 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) Star histogram read live on 2026-09-06: 560 five-star, 6 four-star, 0 three-star, 0 two-star, 3 one-star. The buckets sum to 569, matching the 569 in the place-page header exactly, and the weighted mean 4.968 reproduces the published 5. [gmp1] | 6/6 |
| ✓ | Google review volume Read live on 2026-09-06 from the place-page header; the star histogram sums to the same figure. [gmp1] | 3/3 |
| ✓ | Review recency The newest review visible is 1 month old, which proves the within-3-months bucket and no better. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 3/3 |
| ✓ | Clinic responds to reviews The owner replied to all three visible reviews. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No recurring complaints No repeated complaint theme appears in the visible sample. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✓ | No suspicious review patterns A 5.0 over 569 reviews is the highest volume-with-perfect-score in this cohort and was checked deliberately. Not flagged: the histogram keeps a genuine negative tail (three one-star and six four-star ratings), the visible reviews are long, specific and individually worded, their dates spread from 1 month to 10 months, and the owner answers each by name rather than with a template. Review volume against rating is handled by the Bayesian prior, not by this flag. Sample: the 3 reviews Google Maps renders on the place page, in its own relevance order; a newest-first list was not available. [gmp1] | 2/2 |
| ✗ | Active Facebook presence Facebook searches by its name with the area and by its phone number found no page of the clinic [the-family-dentist-pretoria-deepen-17] [the-family-dentist-pretoria-deepen-18] | 0/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing; the clinic's own website has no TripAdvisor link [the-family-dentist-pretoria-deepen-12] [the-family-dentist-pretoria-deepen-13] | 0/0.5 |
| ✗ | Other review platforms Not among WhatClinic's Pretoria dentists; no TripAdvisor listing either [the-family-dentist-pretoria-deepen-14] [the-family-dentist-pretoria-deepen-15] [the-family-dentist-pretoria-deepen-16] | 0/0.5 |
Medical Infrastructure
7.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics Active Aligners, Myobrace. [s1] | 2/2 |
| ✓ | Oral surgery Dr Quinton: Postgraduate Diploma in Oral Surgery (2021). [s2] | 2/2 |
| ✓ | Pediatric dentistry Dr Janika and Dr Marinda: paediatric & aesthetic focus. [s2] | 1.5/1.5 |
| ✗ | Emergency care No emergency/same-day service found across implants, services, general dentistry, contact or home pages [the-family-dentist-pretoria-deepen-10] | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available A WhatsApp Chat widget app is installed on the site [the-family-dentist-pretoria-deepen-11] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Dedicated Wix Bookings page with a service-selection dropdown [the-family-dentist-pretoria-deepen-5] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours "Night Owl Service" extended hours Monday–Thursday, explicitly published. [s1] | 1.5/1.5 |
AI & Search Visibility
6.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist South Africa", "English speaking dentist South Africa", "dental implants South Africa", "emergency dentist South Africa", "South Africa dental clinic for expats".
| ✓ | Mentioned for: best dentist South Africa Google first page for "best dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic appears in the organic results, local pack or AI overview. [bsq1] | 1/1 |
| ✓ | Mentioned for: English speaking dentist South Africa Google first page for "English speaking dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic appears in the organic results, local pack or AI overview. [bsq2] | 1/1 |
| ✗ | Mentioned for: dental implants South Africa Google first page for "dental implants Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic does not appear in the organic results, local pack or AI overview. [bsq3] | 0/1 |
| ✓ | Mentioned for: emergency dentist South Africa Google first page for "emergency dentist Pretoria" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic appears in the organic results, local pack or AI overview. [bsq4] | 1/1 |
| ✓ | Mentioned for: South Africa dental clinic for expats Google first page for "Pretoria dental clinic for expats" read in the browser on 2026-09-06 (method: browser SERP 2026-09-06, hl=en). The clinic appears in the organic results, local pack or AI overview. [bsq5] | 1/1 |
| ✗ | Structured data on website Only a generic WebSite JSON-LD, not Dentist/MedicalClinic/LocalBusiness/Organization [the-family-dentist-pretoria-deepen-6] | 0/1.5 |
| ◐ | Google indexing quality thefamilydentist.co.za and a Wix microsite appear 4 of 9 times but Instagram, WhatClinic and Waze rank above them (web search 2026-09-07) [giq1] | 1/2 |
| ✓ | Dedicated service pages Multiple individual treatment pages beyond the services index [the-family-dentist-pretoria-deepen-4] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr Janika [s2] | BChD, University of Pretoria (2015); Active Aligners, Cosmetic Injectables; paediatric & aesthetic dentistry focus | not verified |
| Dr Nicole [s2] | BChD, University of Pretoria (2020); Myobrace, Active Aligners; works with children | not verified |
| Dr Marinda [s2] | BChD, University of Pretoria (2021); Postgraduate Diploma in Implantology (UWC); paediatric and cosmetic dentistry, pain management | not verified |
| Dr Quinton [s2] | BChD, University of Pretoria (Top 10 graduate); Postgraduate Diploma in Oral Surgery (2021); Implantology | not verified |
| Dr Johan [s2] | BChD, University of Pretoria, published researcher; passed American National Board Dental Examination; "Night Owl" dentist | not verified |
| Dr Ronelle [s2] | BChD, University of Pretoria (Top 10 graduate); aesthetic dentistry | not verified |
| Dr Natalie [s2] | BChD, University of Pretoria (2015, Top 10 graduate); Postgraduate Diploma in Endodontics | not verified |
| Dr Ash [s2] | BChD, University of Pretoria; studying towards Postgraduate Diploma in Endodontics | not verified |
Dentists are named; their licence numbers have not been checked against public sources yet — unverified, no penalty.
Red Flags
- low No dentists identified anywhere (-2 pts) — No dentist names published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.thefamilydentist.co.za/ |
|---|---|
| Phone | 012 991 7616 |
| Google Maps | Map listing |
| Address | 696 Rhode St, Faerie Glen, Pretoria, 0043, South Africa |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.thefamilydentist.co.za/ | Clinic name, two addresses, phone, email, services, Night Owl hours, English version | 2026-09-04 |
| s2 | https://www.thefamilydentist.co.za/our-team | Canonical team page: eight dentists listed by first name only, with degrees and postgraduate training | 2026-09-04 |
| gmp1 | https://www.google.com/maps/place/The+Family+Dentist+-+Faerie+Glen/… | Live Google Maps place page: rating, review count, star histogram, review dates, owner replies, pin coordinates | 2026-09-06 |
| bsq1 | search:best dentist Pretoria | Browser SERP visibility check - best dentist Pretoria | 2026-09-06 |
| bsq2 | search:English speaking dentist Pretoria | Browser SERP visibility check - English speaking dentist Pretoria | 2026-09-06 |
| bsq3 | search:dental implants Pretoria | Browser SERP visibility check - dental implants Pretoria | 2026-09-06 |
| bsq4 | search:emergency dentist Pretoria | Browser SERP visibility check - emergency dentist Pretoria | 2026-09-06 |
| bsq5 | search:Pretoria dental clinic for expats | Browser SERP visibility check - Pretoria dental clinic for expats | 2026-09-06 |
| giq1 | search:"The Family Dentist" Pretoria | thefamilydentist.co.za and a Wix microsite appear 4 of 9 times but Instagram, WhatClinic and Waze rank above them | 2026-09-07 |
| the-family-dentist-pretoria-deepen | https://www.thefamilydentist.co.za/generaldentistry | "Cleaning visits which professionally remove plaque and calculus helps to keeps your smiles healthy" — no price anywhere on the page | 2026-09-17 |
| the-family-dentist-pretoria-deepen-2 | https://www.thefamilydentist.co.za/implants | Implants page FAQ covers pain, duration and longevity questions but states no price anywhere | 2026-09-17 |
| the-family-dentist-pretoria-deepen-3 | https://www.thefamilydentist.co.za/contact-us | Contact page (hours, two addresses, phone, email) has no consultation fee or free-consultation wording | 2026-09-17 |
| the-family-dentist-pretoria-deepen-4 | https://www.thefamilydentist.co.za/services | Sitemap confirms separate URLs for implants, sleepapnoea, toothgrinding, nightowl, conscioussedation, compositebonding, generaldentistry, myobrace and activealigners | 2026-09-17 |
| the-family-dentist-pretoria-deepen-5 | https://www.thefamilydentist.co.za/bookings | Sitemap-confirmed /bookings page built on the Wix Bookings app, with a "Select a Service" dropdown field for the appointment request | 2026-09-17 |
| the-family-dentist-pretoria-deepen-6 | https://www.thefamilydentist.co.za | Homepage JSON-LD is limited to a single @type "WebSite" block ({"name":"The Family Dentist","url":"https://www.thefamilydentist.co.za"}); no business/medical entity markup | 2026-09-17 |
| the-family-dentist-pretoria-deepen-7 | https://www.thefamilydentist.co.za/generaldentistry | "tooth decay, gum health, existing fillings and oral lesions are monitored" — no price anywhere on the page | 2026-09-17 |
| the-family-dentist-pretoria-deepen-8 | https://www.thefamilydentist.co.za/generaldentistry | "Crowns & Bridges: Designed for strength, comfort and aesthetics, dental crowns may be the option for you" — no price | 2026-09-17 |
| the-family-dentist-pretoria-deepen-9 | https://www.thefamilydentist.co.za/generaldentistry | General Dentistry and Implants pages read in full; neither mentions X-rays, imaging or a price for them | 2026-09-17 |
| the-family-dentist-pretoria-deepen-10 | https://www.thefamilydentist.co.za/services | "emergency" does not appear on the services index, generaldentistry, implants, contact-us or home pages | 2026-09-17 |
| the-family-dentist-pretoria-deepen-11 | https://www.thefamilydentist.co.za/implants | Page loads a Wix app with "appDefinitionName":"WhatsApp Chat - Contact Us" | 2026-09-17 |
| the-family-dentist-pretoria-deepen-12 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=The%20Fa… | TripAdvisor autocomplete for the clinic's name: 12 results, none a Pretoria dental practice | 2026-09-29 |
| the-family-dentist-pretoria-deepen-13 | https://www.thefamilydentist.co.za/ | Clinic's homepage, read 2026-09-29 (960 KB), has no link to a TripAdvisor page | 2026-09-29 |
| the-family-dentist-pretoria-deepen-14 | https://www.whatclinic.com/dentists/south-africa/pretoria | WhatClinic's Pretoria directory (4 pages, 30 listings), read 2026-09-29: this clinic is not among them | 2026-09-29 |
| the-family-dentist-pretoria-deepen-15 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=The%20Fa… | TripAdvisor autocomplete returns no matching Pretoria dental listing | 2026-09-29 |
| the-family-dentist-pretoria-deepen-16 | https://www.whatclinic.com/sitemap.xml | WhatClinic's index of all its clinic profiles, read 2026-09-29: none of its 193 dentist profiles in South Africa carries this clinic's name; the Pretoria profiles missing from the directory pages were opened and none is at this clinic's address | 2026-09-29 |
| the-family-dentist-pretoria-deepen-17 | https://www.facebook.com/ | Facebook searches on 2026-09-30 by its name with the area and by its phone number: no page of the clinic | 2026-09-30 |
| the-family-dentist-pretoria-deepen-18 | https://www.thefamilydentist.co.za/ | Home page read 2026-09-30: no link to a Facebook page of the clinic | 2026-09-30 |
Change History
| Date | Change |
|---|---|
| 2026-10-16 | Dentist names reassessed on 2026-10-16 under the clarified rule (methodology 1.4.2): a name counts when it lets a patient find the dentist in a professional register. The clinic names its dentists by first name only, so dentist names no longer count. |
| 2026-09-30 | Searched Facebook for the clinic by its name with the area and by its phone number; none of the searches found a page of the clinic, and its website links none. Recorded absence from Facebook. |
| 2026-09-29 | Checked TripAdvisor's own search and WhatClinic's Pretoria directory: no listing on either platform. The clinic's website carries no TripAdvisor link. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's website (implants, general-dentistry, services index, contact-us and bookings pages) and its Google listing. Recorded: no emergency service across the site, an installed WhatsApp chat widget, a genuine online booking page built on Wix Bookings with a service-selection field, only generic WebSite structured data (not a business/medical type), and nine dedicated treatment pages. No cleaning, filling, crown, implant, consultation or X-ray price is published anywhere on the site. Still unverified: Facebook, TripAdvisor and other-platform presence, on-site imaging equipment, and work with international patients. |
| 2026-09-06 | Checked by hand in a browser: Google Maps place page read live for rating, review count, star histogram, review recency, owner replies, complaint and manipulation reading and pin coordinates; clinic Facebook pages opened where needed; the five canonical visibility queries re-run as browser SERPs. |
| 2026-09-04 | Adversarial verification: the cited team-page URL (/copy-of-our-team-1, a leftover Wix duplicate) does not carry the roster it was cited for — corrected to the canonical /our-team, which was read today and does confirm eight dentists published by first name only, with degrees. The eight "the register cannot be queried without a surname" notes were replaced: the HPCSA endpoint accepts a first name and city, and the search was run against a complete register download. It yields one strong unique national match (Dr Janika = Janika Annelize Laubscher, DP 0110035, Pretoria, ACTIVE) and rules a candidate out for Dr Marinda on registration vintage; the rest remain genuinely unresolvable and stay null. |
| 2026-09-04 | Initial data collection for the South Africa Dental Transparency & Trust Index (Pretoria): verified via thefamilydentist.co.za and its team page; no surnames published, so no HPCSA verification was possible for any team member. AI-visibility queries and Google Maps fields not available — left for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.